Effective Date: June 1, 2026
Prime Barbershop Inc (“Prime Barbershop,” “Prime,” “we,” “us,” or “our”) operates the website located at https://www.primebarbershop.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights regarding your personal data. By using our Site, booking an appointment, or purchasing products through us, you agree to the practices described in this policy.
Questions about this policy can be directed to us using our website contact form or by mail at Prime Barbershop Inc, 201 9th Ave, New York, NY 10011, United States.
1. Who We Are
Prime Barbershop is a men’s barbershop located in Chelsea, Manhattan, New York City. We offer haircut and grooming services in-shop, appointment booking online and by phone, and a limited selection of professional men’s grooming and styling products available for purchase on our website. Our website is built and maintained by an IT consulting partner who manages our digital infrastructure and technology strategy on our behalf.
2. Information We Collect
2.1 Information You Provide Directly
We collect personal information you voluntarily provide when you:
- Book an appointment through our website or via Booksy — including your name, email address, phone number, and appointment preferences.
- Contact us through our website contact form — including your name, email address, and the content of your message.
- Purchase a product on our website — including your name, billing and shipping address, email address, phone number, and payment information. Payment data is processed securely by our payment provider and is not stored on our servers.
- Create an account on our website, if applicable.
2.2 Information Collected Automatically
When you visit our Site, certain information is collected automatically through cookies and analytics tools, including:
- Your IP address and approximate geographic location.
- Browser type, device type, and operating system.
- Pages visited, time spent on pages, and navigation paths through the Site.
- Referring URL (the site you came from before visiting ours).
- Interaction data including clicks, scrolls, and session recordings (via Microsoft Clarity).
This information is used solely for website performance analysis, usability improvement, SEO optimization, and marketing effectiveness. We do not sell this data and do not share it with third parties for their own marketing purposes.
3. Analytics and Tracking Tools
We currently use the following analytics and tracking tools on our Site:
Google Analytics
We use Google Analytics to understand how visitors interact with our Site — including traffic sources, popular pages, and user behavior patterns. Google Analytics uses cookies and collects anonymized usage data. For more information, see Google’s Privacy Policy at policies.google.com/privacy. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
Google Tag Manager
We use Google Tag Manager to manage and deploy tracking and analytics tags on our Site. Tag Manager itself does not collect personal data; it serves as a container for the other tools listed here.
Microsoft Clarity
We use Microsoft Clarity for heatmaps and session recordings that help us understand how users navigate and interact with our Site. Clarity may record mouse movements, clicks, and page scrolling. Recordings do not capture passwords or payment information. For more information, see Microsoft’s Privacy Policy at privacy.microsoft.com.
Yandex Metrika
We use Yandex Metrika for additional website analytics, including traffic analysis and user behavior reporting. For more information, see Yandex’s Privacy Policy at yandex.com/legal/privacy.
Future Tools
We may in the future add a Meta Pixel (Facebook/Instagram) to measure the effectiveness of social media advertising campaigns. If and when this is implemented, this policy will be updated accordingly. The Meta Pixel, if added, will be used solely to measure ad performance and will not be used to build profiles for third-party advertising.
4. Appointment Booking
We offer appointment booking through two channels:
- Online booking via Booksy: When you book through Booksy, your appointment information is managed by Booksy’s platform. Booksy has its own privacy policy governing the data you provide through their system. We receive your booking details (name, service requested, appointment time, and contact information) to confirm and manage your appointment.
- Phone booking: When you book by phone, we collect the minimum information necessary to confirm your appointment — name, contact number, service, and preferred date and time.
Appointment data is used exclusively to manage your booking, send confirmations and reminders, and provide the service you requested. We do not use appointment data for unrelated marketing purposes without your consent.
5. Cookies
Our Site uses cookies — small text files stored on your device — to support site functionality and analytics. The main categories are:
- Essential cookies: Required for the Site to function correctly, including session management and security.
- Analytics cookies: Used by Google Analytics, Microsoft Clarity, and Yandex Metrika to collect anonymized usage data as described in Section 3.
- Functional cookies: Used to remember preferences and improve your browsing experience.
You can manage or disable cookies through your browser settings. Disabling analytics cookies will not affect your ability to use our Site or book appointments. Note that disabling essential cookies may affect site functionality.
6. Social Media
Our website includes links and embedded content connecting to our social media presence on:
- Instagram — instagram.com/adprimebarbershop
- Facebook — facebook.com/Prime-Barbershop-1882249868725937
- YouTube — youtube.com/@primebarbershopny
- Yelp — yelp.com/biz/prime-barber-shop-new-york
We also maintain a Google Business Profile. Clicking social media links or interacting with embedded social content on our Site connects you to those third-party platforms, which have their own privacy policies and data practices. We do not control and are not responsible for the data practices of these platforms. Your IP address and interaction data are not sent to these platforms until you actively click on their links or content.
7. How We Use Your Information
We use the information we collect for the following purposes:
- To process and confirm service appointments.
- To process product orders, manage shipping, and handle returns.
- To respond to inquiries submitted through our contact form.
- To send transactional communications (booking confirmations, order confirmations, shipping updates).
- To analyze and improve website performance, usability, and SEO.
- To measure the effectiveness of our marketing and advertising.
- To maintain the security and integrity of our Site and services.
- To comply with applicable legal obligations.
We do not sell your personal information. We do not share your personal information with third parties for their own marketing or advertising purposes.
8. Data Sharing
We share limited personal data only with the following categories of trusted partners, and only to the extent necessary to provide our services:
- IT consulting and website management: Our technology partner has access to website data in the course of managing and maintaining our digital infrastructure.
- Booking platform (Booksy): Appointment data is shared with and managed through Booksy’s platform.
- Payment processors: Payment information is handled by our secure payment processor. We do not store card data.
- Shipping and fulfillment: Order and shipping address information is shared with our shipping carrier to deliver products.
- Analytics providers: Usage data is shared with Google, Microsoft, and Yandex as described in Section 3. This data is anonymized where possible.
All third-party partners are required to handle data in accordance with applicable privacy laws and are not permitted to use your data for purposes beyond those required to provide their services to us.
9. Data Retention
We retain personal data only for as long as necessary for the purposes described in this policy:
- Appointment records are retained for up to 24 months to support rebooking, service history, and customer care.
- Order records are retained for up to 7 years for legal and accounting compliance.
- Contact form submissions are retained for up to 12 months and used solely for customer service purposes.
- Analytics data is retained in accordance with the data retention settings of the respective analytics platforms.
10. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our Site uses SSL/HTTPS encryption throughout. Payment processing is handled by PCI-compliant third-party processors. In the event of a data breach affecting your personal information, we will notify affected individuals in accordance with applicable law.
11. Your Rights
You have the following rights with respect to your personal data:
- Access: You may request a copy of the personal information we hold about you.
- Correction: You may request correction of inaccurate or incomplete information.
- Deletion: You may request that we delete your personal information, subject to any legal obligations to retain it.
- Opt-out of marketing: You may opt out of any marketing communications at any time by contacting us or using the unsubscribe link in any email we send.
To exercise any of these rights, please contact us using our website contact form. We will respond within 30 days.
12. Children’s Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will delete it.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the Effective Date at the top of this page. We encourage you to review this policy periodically.
14. Contact
For questions, requests, or concerns regarding this Privacy Policy, contact us at:
Prime Barbershop Inc | 201 9th Ave, New York, NY 10011, United States | Send a Message | www.primebarbershop.com